Price with confidence, not guesswork
Switch between cost-plus pricing and reverse markup mode. You get selling price, profit, markup, margin, and a visual split of how much of each sale is cost versus profit.
Markup Workbench
Selling Price
$0.00
Profit Per Unit
$0.00
Markup
0.00%
Gross Margin
0.00%
Cost Multiplier
1.00x
Revenue composition
Markup to Margin Reference
Use this quick table to translate common markup targets into gross margin.
| Markup % | Margin % | Price Multiplier |
|---|---|---|
| 15% | 13.04% | 1.15x |
| 25% | 20.00% | 1.25x |
| 40% | 28.57% | 1.40x |
| 50% | 33.33% | 1.50x |
| 80% | 44.44% | 1.80x |
| 100% | 50.00% | 2.00x |
| 200% | 66.67% | 3.00x |
About This Calculator
This tool helps you set and audit product pricing. In one direction, enter your cost and desired markup to get a target selling price. In reverse mode, enter cost and selling price to see the actual markup and margin your business is earning.
All calculations are client-side and for planning purposes only. Taxes, payment fees, and overhead are not included unless you build them into your cost input.
Privacy & Limitations
- All calculations run entirely in your browser -- nothing is sent to any server.
- Results are estimates for planning purposes and should not replace professional financial advice.
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Markup Calculator FAQ
What is markup?
Markup is the percentage added to cost to set a selling price. Formula: Markup% = (Selling Price - Cost) / Cost x 100.
What is gross margin?
Gross margin is profit as a percentage of selling price. Formula: Margin% = (Selling Price - Cost) / Selling Price x 100.
What is the difference between markup and margin?
Markup uses cost as the base. Margin uses selling price as the base. They are not the same percentage.
How do I calculate selling price from cost and markup?
Selling Price = Cost x (1 + Markup% / 100).
Does this calculator store my pricing data?
No. Everything runs in your browser and no values are sent to any server.