Calculate Unit Economics
LTV:CAC Health
Target ratio is 3:1 or higher for sustainable growth
Acquisition Analysis -
- Marketing Spend$0
- Sales Spend$0
- Total Acquisition Cost$0
- New Customers0
- CAC$0
Lifetime Value Analysis -
- ARPU$0/mo
- Churn Rate0%/mo
- Avg Customer Lifespan0 mo
- Gross Margin0%
- LTV$0
Monthly Unit Economics
- Revenue per Customer$0
- Cost of Goods Sold-$0
- Gross Profit per Customer$0
- Monthly Value Created$0
Understanding Unit Economics
Key Formulas
Customer Acquisition Cost (CAC)
Customer Lifetime Value (LTV)
LTV:CAC Ratio
CAC Payback Period
Healthy Benchmarks
| Metric | Target |
|---|---|
| LTV:CAC Ratio | 3:1 or higher |
| CAC Payback | < 12 months |
| Gross Margin (SaaS) | 70-80%+ |
| Monthly Churn (SaaS) | < 5% |
What the Ratios Mean
- LTV:CAC < 1:1 — You're losing money on every customer. Unsustainable.
- LTV:CAC 1:1 to 3:1 — Break-even or marginal. Need improvement.
- LTV:CAC 3:1 to 5:1 — Healthy. Good balance of growth and efficiency.
- LTV:CAC > 5:1 — Highly efficient. Consider investing more in acquisition.
Privacy & Limitations
- All calculations run entirely in your browser -- nothing is sent to any server.
- Results are estimates for planning purposes and should not replace professional financial advice.
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Unit Economics Calculator FAQ
What is Unit Economics Calculator?
Unit Economics Calculator is a free finance & money tool that helps you Calculate CAC, LTV, margins and unit economics metrics.
How do I use Unit Economics Calculator?
Enter your input values, review the calculated output, and adjust inputs until you reach the result you need. The result updates in your browser.
Is Unit Economics Calculator private?
Yes. Calculations run locally in your browser. Inputs are not uploaded to a server by default, and refreshing the page clears session data.
Does Unit Economics Calculator require an account or installation?
No. You can use this tool directly in your browser without sign-up or software installation.
How accurate are results from Unit Economics Calculator?
This tool applies standard formulas or deterministic processing logic for estimates. For medical, legal, tax, or investment decisions, verify with a qualified professional.
Can I save or share outputs from Unit Economics Calculator?
You can bookmark this page and copy outputs manually. Results are not persisted in your account and are typically not embedded in the URL.